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Seminars
9am-9:30am
Speaker: Cllr John Kingsbury & Jonathan Lord MP
Room: Ogilvy Room
Abstract:
Join us at 8:30am for morning coffee, croissant and networking.
At 9am Cllr. John Kingsbury, Leader Woking Borough Council & Jonathan Lord MP for Woking will be presenting an update on developments in Woking & Westminster.
10am-10:25am
Speaker: Lindsay Hopkins SAIM
Room: Ogilvy Room
Abstract:
Historically, economic hardship motivates companies to take a good, hard look at their marketing budgets and the current financial climate is no different, with one exception: that social media is considered by many as an indispensible marketing tool. But is it? All too frequently people appear to be blindly jumping onto the bandwagon creating company pages and sending updates without knowing how much they should invest, or even what success looks like.
What’s All The Fuss About Facebook explains how businesses are successfully using social media and why it should be considered as part of your marketing mix.
ABOUT LINDSAY
Lindsay’s career began in sales and marketing within the hospitality sector; working for P&O Cruises, Granada Leisure and Conrad before taking a slight change in direction and working with Professional Excellence as a trainer in sales and management development.
It was with her last company that Lindsay noticed how traditional forms of marketing were becoming less effective and her interest began to grow with online marketing.
So much so Lindsay launched Sales And Internet Marketing two years ago and has helped both local and national companies with their online marketing efforts.
Web site: www.salesandinternetmarketing.co.uk/
10:45pm-11:10pm
Speaker: Paul Hitchens Verve
Room: Ogilvy Room
Abstract:
Paul will explore what constitutes a brand, why organisations need one, and factors governing brands including the implications of a recession, valuation, culture, strategy, identity, touch points, champions, ambassadors, standards and protection.
ABOUT PAUL
Paul is an Author and Brand Consultant: He is a founding partner of the brand consultancy Verve Interactive Ltd which he helped establish in 1996. Paul has appeared on ITV London Tonight and has been interviewed by BBC Radio discussing brands. He has written articles for business publications including Management Today and has been quoted in the National Press commenting on branding.
Paul is the author of 'Create the perfect brand - teach yourself' (published in August 2010 by Hodder Education).' Create the perfect brand' has been nominated for the Chartered Management Institutes' Management Book of the Year Award 2011/12 and was voted the most popular choice by the public for the E-Book category.
Web site: www.verve.co.uk/paul_hitchens.htm
11:30am-11:55am
Speaker: Nikki Bartlett Zest Learning
Room: Ogilvy Room
Abstract:
On our own we can achieve quite a lot and yet with great people around us we can achieve a so much more. But where does a team start? Nikki Bartlett from Zest will argue that the first team you need to get right is your own team i.e. yourself. After that you can discuss:
· Is it better to recruit people with the right attitude or with the right skills? Zest will explore the pros and cons of each for building the right team around you.
· Recent research by John Grinder (co creator of NLP), Carman Bostic St Clair and Michael Carroll from the NLP Academy has found that uniting our unconscious, conscious and internal dialogue into one team catapults our ability to succeed.
ABOUT NIKKI
Nikki Bartlett is a dynamic and inspiring speaker. Nikki is the founder and Director of Zest Learning, a vibrant behavioural skills company which focuses on energising individuals, teams and organisations to improve their personal awareness, motivation, communication, confidence & results.
She juggles managing her business, running her home, looking after her two children, staying fit and even finds time to run the local Beaver Scout group. A positive, funny, charismatic and genuine person she happily shares her secrets and her success. A real advocate of ordinary people achieving amazing things, Nikki’s positivity and energy is infectious.
Recently described as a ‘bottle of pop waiting to go off’ Nikki is known for her energy and enthusiasm. She is passionate about helping people and prides herself on an ability to ask that worthwhile question that unlocks and motivates. She is a Chartered Fellow of the Chartered Institute of Personnel & Development, an accredited MBTI and Emotional Intelligence, Hypnosis Practitioner, a member of the International Coaching Federation and an NLP Trainer.
Web site: www.zestlearning.co.uk/
12:15pm-12:40pm
Speaker: Zoe Brown B Websites
Room: Ogilvy Room
Abstract:
The internet is changing at an alarming pace. Many small
businesses are finding it hard to keep up with developments and current
recommendations. Mobile web access is taking the web by storm. Attend
this seminar to find out how your business can stay ahead of the competition
and make the most of emerging mobile technology.
ABOUT ZOE
With a degree in IT and over 12 years as specialist internet developer, Zoe has a wealth of knowledge about what does and doesn't work online. Her corporate background at Brittany Ferries and Thomson Reuters included time spent heading up a team of UX (User Experience) specialists. So, whether you are a small and growing SME or an international corporation, Zoe has the experience and drive to assist with your online portfolio. And when she's not steering the ship, she's blogging and running workshops to helping others find success online. Zoe is passionate about finding simple solutions to solve a complex requirement.
Web site: www.bwebsites.co.uk/
1pm-1:25pm
Speaker: Gordon Carmichael Home Counties Business Advisors
Room: Ogilvy Room
Speaker: Gordon Carmichael Home Counties Business Advisors
Room: Ogilvy Room
Abstract:
Gordon from Home Counties Business Advisors will focus on three areas of importance to all businesses.
- Art and Science of building customer loyalty
- Marketing and Selling in the 21st Century
- Planning and Measuring is the Key to Profit
This seminar is for Managing Directors, Owners and business leaders that want to:
* Grow their business significantly
* Increase the profitability of their business
* Get the business to a point where it can run without them
ABOUT GORDON
Gordon has over 20 years experience running and growing a variety of businesses from small to £250m and is adept at applying his understanding of business, technology, finance, and people management to the benefit of SMEs. His practical General Management know-how is utilised to design strategy and deliver transformation programmes that enable sales growth, profit, cash, operational excellence and customer satisfaction. He works with start-ups, established businesses seeking to grow profitably and on exit planning.
Home Counties Business Advisors provide practical advice that works to business owners across all sectors.
Web site: www.hcba.co.uk
1:45am-2:10am
Speaker: Simon Dennis Greencorn
Room: Ogilvy Room
Abstract:
Whether it is a simple need such as professional email communications, or an intricate solution like a complete remote working and disaster recovery facility – having the right IT systems and ongoing strategy is imperative for each and every business.
Ensuring that your systems hardware, operating systems and applications have the ability to support staff effectively is always of great importance but even more so during difficult trading conditions.
Considerations include:-
Is the ‘Cloud’ right for me and if so what type of hosted service suits the best?
What can I do to allow more effective remote working capabilities to cater for general day to day use but also during disruptive times such as snow?
Without changing my core server structure, what can I do to improve the IT platform?
Am I using mobile communications effectively to support my business?
Have I reviewed the internet connections, phone line charges and call tariffs recently?
ABOUT SIMON
Having spent over twenty years consulting with clients regarding their IT needs, Simon has accumulated a wealth of information and a true in depth understanding of what IT actually means to a business success. He has a wealth of specific vertical market knowledge too which is imperative when reviewing solutions where data security is paramount.
A great diversity of business experience which has included working closely with Rolls Royce Aerospace and BBC Radio Production Resources but also in partnership with Small to Medium enterprises across Surrey including Solicitors, Accountancy firms and Financial Advisers.
Currently Director and Co-Owner of Greencorn Limited, a specialist Outsourced IT Services provider based in Dorking, Surrey. By utilizing the latest technologies and practices and by having a great team of people within the company, Greencorn has become a highly respected organization in its field.
Web site: www.greencorn.co.uk/
2:30pm-2:55pm
Speaker: Jim Smith Shopper Anonymous Surrey
Room: Ogilvy Room
Abstract:
'Customers - Love Them or
Lose Them'
Nearly all businesses have customers and have to sell - without them the business will fail. In this session, Jim will explore why great customer service and subtle sales skills are so important, the touchpoints businesses have with potential and existing customers and where it goes wrong, and give some simple tips on how to improve the impressions given.
ABOUT JIM
Born and educated in Bromley, Jim has always lived in the South East of England.
His career started in retail management with Debenhams, moved into sales, and latterly into management, training and internal consultancy roles within a number of blue chip companies such as F&C, NPI, Cable & Wireless and Commercial Union.
In that time, Jim has built up a specialist knowledge of sales, management, customer care and cultural change skills, and has applied them to large corporates and small businesses alike.
This knowledge was supplemented in 2004 with a Masters Degree pass in Business Administration (MBA).
Shopper Anonymous has been in business 15 years in Australasia and latterly in the UK, but Jim has expanded the business into Surrey, working closely with some 40 or so clients.
3:15pm-3:40pm
Speaker: George Priestley and Dan Bennett Round & Red
Room: Ogilvy Room
Speaker: George Priestley and Dan Bennett Round & Red
Room: Ogilvy Room
Abstract:
As the creative arm of Repropoint, Round & Red enjoy the privilege of creating a number of innovative marketing campaigns for our clients. We felt it was about time to share our knowledge, passion and insights.
The E’s of marketing seminar will show you how to:
• Effectively increase your ROI by using multiple channels (e.g. email, sms, direct mail, social media, QR codes) to deliver personal and relevant messages to your customers.
• Efficiently get the right message to the right customer, at the right and most relevant time.
• Engage your audience with appealing campaigns that use clever copy and dazzling design
ABOUT GEORGE
George’s career in marketing started in the marketing department of
Mcdonald’s European head office. Then, after a brief stint working in
Motorsport hospitality, George moved over to the agency side of marketing where
she has worked in both B2B and B2C sectors. George has been responsible for
account management, database marketing, marketing strategy, planning and
campaign management. Her career has seen her critique Happy Meal toys, standing
on the grid with Jensen Button (all be it in Formula 3!) and most recently
having one of her cross media marketing campaigns shortlisted for “Best cross
media campaign” in the Digital Printer Awards. George is passionate creative
marketer who is always full of ideas. She balances this wayward creative side
with a love of data and analytics!
Web site: www.roundandred.com/